Fishing Gear › Lure › Scale

Dodgers are designed to attract all species of gamefish with the flash and sou... Dodgers are designed to attract all species of gamefish with the flash and sound created by their snappy side-to-side swaying action. Once attracted fish strike at the erratic darting lure or bait that is being trolled behind. Flies squid bait plugs... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Start on any high mountain lake. Follow the water through countless rivers tha... Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach pass the near shore structure and head into the blue water. At any point in the journey you... more

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perf... The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. Shattered Glass Holo Silver Shatter Glass Silver Scale Bar Fish and Blue Shad all showcase a brilliant reflective scale and stunning finish. The... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Storm Wiggle Wart lures make it easier for you to catch the fish that you want... Storm Wiggle Wart lures make it easier for you to catch the fish that you want. It s designed to attract more wary fish. This Wiggle Wart lure s legendary side-to-side action at all speeds with a loud rattle creates just the right patterns for any... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Dodgers are designed to attract all species of gamefish with the flash and sou... Dodgers are designed to attract all species of gamefish with the flash and sound created by their snappy side-to-side swaying action. Once attracted fish strike at the erratic darting lure or bait that is being trolled behind. Flies squid bait plugs... more

Easily cast and troll with the Jr. ThunderStick by Storm. We went back to basi... Easily cast and troll with the Jr. ThunderStick by Storm. We went back to basics with this one. True in design and manufacturing to the very original. With the natural shape and rolling action of a minnow you can’t go wrong. The Storm Jr.... more

The Mack’s Lure Spin Drift Walleye features Cha Cha pill floats along with t... The Mack’s Lure Spin Drift Walleye features Cha Cha pill floats along with the patented and tournament proven Smile Blade. Matched with a VMC Spindrift hook and its integrated swivel-to-hook system. It features a technical bend which enables a free... more

The Mack’s Lure Spin Drift Walleye features Cha Cha pill floats along with t... The Mack’s Lure Spin Drift Walleye features Cha Cha pill floats along with the patented and tournament proven Smile Blade. Matched with a VMC Spindrift hook and its integrated swivel-to-hook system. It features a technical bend which enables a free... more

Why change something that works? With the genuine metal lip classic molds and ... Why change something that works? With the genuine metal lip classic molds and same erratic side-to-side searching action the Storm Original Hot N’ Tot lure is legendary for there is nothing new about this lure. There’s no reason there should be. It... more

The Mack’s Lure Spin Drift Walleye features Cha Cha pill floats along with t... The Mack’s Lure Spin Drift Walleye features Cha Cha pill floats along with the patented and tournament proven Smile Blade. It adds a wobble action at speeds so slow other blades can t even spin. Matched with the VMC Spindrift hook and its integrated... more

Built to reach a little deeper in the water column than the original Flat A Cr... Built to reach a little deeper in the water column than the original Flat A Crankbait the Bomber Deep Flat A Crankbait 3/8oz offers a tight wiggling action and subtle presentation that is deadly on hard-to-catch bass. Featuring a flat sided profile... more

Top Dog darts and dances rattles and flashes resulting in monstrous strikes fr... Top Dog darts and dances rattles and flashes resulting in monstrous strikes from both fresh and saltwater game fish. Top Dog transmits a wounded minnow vibration and frequency that trophy fish find irresistible. Features oversized 3-D eyes lifelike... more

These Surface Walkers emit low frequency sonic rattles and lifelike action whi... These Surface Walkers emit low frequency sonic rattles and lifelike action which trigger explosive strikes. Ideal for probing or locating fish on open flats. Sonic fish-calling rattles can attract fish from great distances. Each features Mirrolure... more

Colorful and enticing the Storm ThunderStick Lure from Storm is sure to draw f... Colorful and enticing the Storm ThunderStick Lure from Storm is sure to draw fish. With its swimming action and rattle this lure attracts the fish easily. Featuring a holographic finish Premium VMC Black Nickel hooks and a scale pattern this lure seems... more

The Storm Original Thunderstick features the natural shape and action of a min... The Storm Original Thunderstick features the natural shape and action of a minnow with a integrated diving lip and loud rattle. The Storm Thunderstick Jr. has an external scale pattern and 3D holographic eyes. This lure is offered in colors and... more

The Jackall TN series of lures feature a Tungsten Mouth System on the outside ... The Jackall TN series of lures feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits bottom. This unique feature increases the space inside the bait and translates into more vibration with enhanced... more

Mack’s Lure Double Whammy Kokanee Pro Fishing Lure #6 Flo Orange/Flo Chartre... Mack’s Lure Double Whammy Kokanee Pro Fishing Lure #6 Flo Orange/Flo Chartreuse Beads is probably the perfect presentation for the elusive Kokanee. Part of our Double Whammy Pro Series this lure is packed with color shine and movement that will yield... more